Naartjie is a word used by South Africans to refer to a small, round, sweet citrus fruit. Naartjie kids clothes had small beginnings in a Cape Town garage. However, this brand soon grew due to its unique flavor and style. Now it not only has stores throughout South Africa but all across the United States and in the Middle East as well. It also has e-commerce sites and is planning to expand these into new areas.

This brand has a style all its own which is both whimsical and wholesome and current trends are interpreted in kid-friendly ways. Bright fresh colors are used and designs are playful, reflecting the fun and imaginative aspects of childhood. Other key attributes embraced are comfort and practicality.

These garments are made primarily from natural fabrics. Normally fabrics are dyed before the actual cutting and sewing process. However, these garments are made first and then dyed. This is a more expensive process but it offers more vibrant colors and a softer feel. Fabrics are combed and ring-spun for greater softness and durability. Design and construction has the comfort of the children as a prime concern.

New collections are created every year, reflecting the most up-to-date trends worldwide but translating them into kid-friendly fashion. This means that there is always something new and fresh. Prints, styles and colors are updated but the fact that current items still coordinate with items purchased previously adds even more value for customers.

From line to line, attention is paid to the tiniest detail of design. There is a continuity of design and color so much mixing and matching can be done to make up outfits. The range includes items for newborns, babies and girls and boys up to ten years old. Dresses, bottoms, tops and sleepwear are all available as well as accessories like footwear.

Special care is taken with every detail of a garment from design to choice of fabric, stitching, dyeing and washing. As long as garments are cared for correctly, they are durable enough to be worn and even passed on to another child. Instructions for care are attached to each garment and these should be followed to get the most use.

Placing an order is very simple on one of the e-commerce sites. One can browse through the garments in various categories before selecting a particular design. Once a garment has been selected, a size can be chosen by looking at the size chart. Size is determined by height and weight of the child. A foot measuring guide is available for download as well. Once the order has been placed, payment is made through a secure site by credit card or internet banking.

When the company opened a store at the Victoria and Albert Waterfront in Cape Town in 1992, the brand started attracting the attention of many overseas visitors. It soon had a loyal following that spread all over South Africa and beyond and today has many international customers. The stores, both local and e-stores, are worth visiting on a regular basis to check out the new collections.