There are many different establishments that seem to be entirely focused on art, which is easy to understand. It's clear that museums are able to showcase some of the finest works imaginable and I believe that the same can be said for the various galleries that one will be able to attain. However, in terms of marketing, not many people would immediately associate "art" with such items as trailer wraps. However, this is where Art Everywhere can come into play and, suffice to say, it's pretty interesting.
The Guardian posted an article that talked about how Art Everywhere, a campaign in the UK, is being put to use. For those not in the know, Art Everywhere is the biggest art exhibition in the country and it has placed a series of different works across 30,000 billboards and posters alike. To say that this is a great method for the sake of awareness would be an understatement. After all, sooner or later, someone is going to take notice of these various pieces of art.
One has to wonder what can happen if this method was taken even further. Billboards and posters alike are tremendous for getting any message across but I'd like to think that the same can be said for trailer wraps, which have the distinct advantage of being mobile. In addition, the wraps hold up much better over the course of time, provided the right companies are responsible for building them. This is where authorities along the lines of JMR Graphics can come into effect.
Art Everywhere, from what I have seen, is the type of method that is meant to help differentiate what you and me would characterize as standard marketing. It would be easy enough to visualize a piece of fine art being shown right after an ad meant to promote an energy drink. Seeing as how billboards and other such platforms are being used for this purpose, it's not like Art Everywhere will have a short reach, either. In fact, I'd like to think that a method like this can stand to be used to help many different artists.
A method like Art Everywhere definitely has potential and it should be utilized time and time again. Art is meant to engage people, an affect which I'm sure will be heightened as it helps to break up the standard flow of marketing on billboards, posters, and the like. The UK has a strong concept in mind when it comes to Art Everywhere. It's just a matter of making sure it lasts so that its benefits will prove to be that much more constant.
The Guardian posted an article that talked about how Art Everywhere, a campaign in the UK, is being put to use. For those not in the know, Art Everywhere is the biggest art exhibition in the country and it has placed a series of different works across 30,000 billboards and posters alike. To say that this is a great method for the sake of awareness would be an understatement. After all, sooner or later, someone is going to take notice of these various pieces of art.
One has to wonder what can happen if this method was taken even further. Billboards and posters alike are tremendous for getting any message across but I'd like to think that the same can be said for trailer wraps, which have the distinct advantage of being mobile. In addition, the wraps hold up much better over the course of time, provided the right companies are responsible for building them. This is where authorities along the lines of JMR Graphics can come into effect.
Art Everywhere, from what I have seen, is the type of method that is meant to help differentiate what you and me would characterize as standard marketing. It would be easy enough to visualize a piece of fine art being shown right after an ad meant to promote an energy drink. Seeing as how billboards and other such platforms are being used for this purpose, it's not like Art Everywhere will have a short reach, either. In fact, I'd like to think that a method like this can stand to be used to help many different artists.
A method like Art Everywhere definitely has potential and it should be utilized time and time again. Art is meant to engage people, an affect which I'm sure will be heightened as it helps to break up the standard flow of marketing on billboards, posters, and the like. The UK has a strong concept in mind when it comes to Art Everywhere. It's just a matter of making sure it lasts so that its benefits will prove to be that much more constant.
About the Author:
Visit JMR Graphics if you have an interest in vehicle wraps for your out-of-home advertising needs.. This article, Assessment Of Art Everywhere By Makers Of Trailer Wraps is released under a creative commons attribution license.
|
0 nhận xét: