Author: Unknown
•6:20 PM
By Anthony Bacon


There are many visually interesting websites found on the World Wide Web but hardly any of them make it to the top list of the search engine's result list. This is a clear indication that it takes more than an exceptional creative website design to increase traffic to your website.

Web Designing With SEO Standards

What web designers and developers need to make sure that the website of their client company is accessible is to employ a marketing strategy called Search Engine Optimisation. Incorporating SEO in the website design enables business owners to manipulate the traffic to their website. Thus, they need not wait long time for their website to obtain high ranking once they submit their website to various search engines.

SEO, however, is not a separate web designing method. SEO bleeds into all sub-disciplines of web designing. Hence, SEO takes a major role during the process of creating a website design plan.

Goals Of Search Engine Optimisation

SEO has two other goals, aside from improving your website's accessibility. The first is to help online visitors locate the exact information they are looking for when they load your website; and second, to convince them to keep on browsing longer and come back to your website.

Characteristics Of Web Content That SEO Spiders Favor

The characteristics of web content that is highly favorable to search engines are the following:

*Content that is rich with naturally-occuring keywords.

*The website content is valuable to the targeted population of Internet visitors.

*Honest content that is not attempting to trick search engines.

*The website's content loads quickly for it facilitates efficient indexing.

*Links to quality and trusted websites so spiders can determine your website's reputation. Companies with association to reputable websites earn good points from search engine spiders.

In addition, web developers need to use clear and meaningful URLs. One of rendering meaningful URLs is to incorporate keywords into the website's domain name. True, awesome website designs can wow online visitors. But they appreciate more the websites with useful and informative content. The more useful the information is to readers, the more likely they will create links on their blog, on user-generated websites, on networking sites and even on discussion boards.




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