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A search on any search engine for a popular keyword yields thousands, if not hundreds of thousands of results. In such a competitive situation, Search Engine Optimization or SEO enables a company to figure among the top search results for a query relating to a specific word. The reason behind the increasing popularity of SEO in last few years is that the appearance of the website in top search results helps in attracting more visitors to it, which very often translates into more business.
Black hat and white hat are the two basic classifications of SEO techniques. The methods applied in black hat SEO for ensuring a place for the website in the top results are not seen as fair practices. However, white hat SEO only applies those techniques which are approved of and do not go against the principles of the search engines.
To connect a specific web page to a particular keyword, the search engines earlier utilised the Meta data of the page that has been made a part of the code of that page. However, these days most search engines use highly sophisticated algorithms, involving the use of more than 200 different parameters to decide on the results.
SEO professionals have to keep track of all the latest developments made by search engines and find out the relative weight of each of the factors in a search algorithm. This knowledge helps them fine-tune the SEO techniques for their clients so that they remain competitive for important keywords. When the search results were only reliant on Meta data and the content of the web page, this job involved optimizing the Meta tags of the web pages and ensuring that the keyword density of each page was just right.
Although these factors are still quite important, search engines now give a lot more priority to the popularity of a web page. The popularity of a particular web page is decided by the number of other pages linking to it. Each link is therefore seen as a vote for the page and the algorithm becomes democratic in essence. Because of this major change, SEO now also involves several offsite tactics like distributing free content to get embedded links, and creating an extended presence through blogs and other types of social media.
The important aspect of SEO to be always kept in mind is that it is not a one time task. SEO strategies are always trying to adapt to the changes occurring in the field of online search. That is the reason why it is so important to hire a seasoned SEO consultant to help you.
Black hat and white hat are the two basic classifications of SEO techniques. The methods applied in black hat SEO for ensuring a place for the website in the top results are not seen as fair practices. However, white hat SEO only applies those techniques which are approved of and do not go against the principles of the search engines.
To connect a specific web page to a particular keyword, the search engines earlier utilised the Meta data of the page that has been made a part of the code of that page. However, these days most search engines use highly sophisticated algorithms, involving the use of more than 200 different parameters to decide on the results.
SEO professionals have to keep track of all the latest developments made by search engines and find out the relative weight of each of the factors in a search algorithm. This knowledge helps them fine-tune the SEO techniques for their clients so that they remain competitive for important keywords. When the search results were only reliant on Meta data and the content of the web page, this job involved optimizing the Meta tags of the web pages and ensuring that the keyword density of each page was just right.
Although these factors are still quite important, search engines now give a lot more priority to the popularity of a web page. The popularity of a particular web page is decided by the number of other pages linking to it. Each link is therefore seen as a vote for the page and the algorithm becomes democratic in essence. Because of this major change, SEO now also involves several offsite tactics like distributing free content to get embedded links, and creating an extended presence through blogs and other types of social media.
The important aspect of SEO to be always kept in mind is that it is not a one time task. SEO strategies are always trying to adapt to the changes occurring in the field of online search. That is the reason why it is so important to hire a seasoned SEO consultant to help you.
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Click for further information on SEO or Website design.. Unique version for reprint here: Fundamental Concepts Of SEO.
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