Trade show booths that are uniquely designed, economical to maintain, very simple in design and structure and highly interactive will facilitate marketing success. The pictures used and the messages painted on the inside and outside of any stall should be as simple as possible if success in marketing is desired. To make any stall to be interactive, its interiors and exteriors should reflect the tastes, preferences and professions of potential customers.

It is hard to know the exact number of people who will visit a certain booth. If many people attend a certain trade show, then a booth featuring in such a show can have many visitors. So that one gets a higher number of visitors, one needs to use effective marketing techniques. There are different marketing techniques that can be used. The most effective technique is the one that is ideal for one's circumstances.

When constructing and designing any stand, interests of likely visitors must be focused on. The interest of visitors is dependent on the professions of the visitors. Some visitors may be professional farmers while some may be successful businessmen. If most of the visitors are likely to be professional farmers, a booth should be designed with designs of different farming activities. If business men are the likely visitors, the booth needs to have a lot of business related information. Such information can be painted on walls or printed on colorful papers. A good brochure is a collection of colorful papers that have valuable information. Use of brochures is a marketing technique that produces positive results in most cases.

Incorporating brainy games and entertaining tests to be part of the activities inside a certain booth, will make the promoting activity to be very interactive. When the audience is involved through games, use of relevant themes and tests, the promotion activity will easily succeed. To enhance the entertainment value of a game, there should be a prize. A prize can be anything of value. If visitors are farmers, the prize can be a very healthy cow.

A unique booth will stand out easily. Having a unique stand involves spending a lot of time towards brainstorming. If the marketing activity will involve a number of people, they should all be involved in brainstorming sessions. One must not copy the ideas of competitors. Copying ideas of competitors may end up derailing one's marketing effort. The themes, dramas, pictures and messages used must be as original as possible.

Pictures, illustrations and messages used should all be original and simple. A simple illustration will be understood within seconds while a complex illustration can at times not be understood. A simple original message will stick to the minds of potential customers.

The stall owner should strive to make his stall to have all the desired attributes. Such a marketer should also strive to know different aspects of the product he is to market so that he is in a better position to educate others. The tests and interesting games to be used will be designed by the stall owner.

Excellent trade show booths give excellent results. Such results will only be possible if unique themes are used and the promoting activity focuses entirely on the target audience. Themes to be used should not only be unique but must also be relevant.