Author: Unknown
•3:12 PM
By Bernard Petronus Xavier


After the Taiwanese government espoused some new measures which were successful in curbing some of the ceilings of their air transport industry, EVA air was launched. Domestic routes commenced at the end of 1989 and that was the ultimate outcome for EVA. The company worked hard to expand throughout the 90s and into the 2000s. Although they were greatly affected, like every airline, changes were necessary when fuel prices went up, which resulted in slow developments. Yet this privately owned airline was swift in making changes and this allowed them to speedily make profits. This strong airline from Taiwan has some fascinating facts which we will reveal.

The home office of this company is actually based in Taiwan in a city called Luzhu. The person responsible for the management of this international company is Chang Kuo-wei. Most of the more technical aspects of business management are handled by the board members under Chang Kuo-wei's supervision. The Chairman of EVA, Lin Bou-shiu, provides the main leadership role, and this is a recent development as of 2011. EVA is involved with partnerships outside of air passenger carriers. Other aspects of this company include Evasion travel services to name a few.

EVA, back in the 1990s, acquired several passenger flight aircraft capable of long distance once they had contracted over 20 international destinations. The company expanded rapidly as over 3 million passengers began to fly every year on their planes. They have a great safety record which is one of the primary motivations for people to fly with this company. Once they had achieved this reputation, they were able to in essence steal their competitors passengers very easily. Toward the end of the 1990s, they applied for certifications that they were granted which allow them to enter new markets and gain additional business.

When fuel prices increased more than 35% in 2007, the airline industry, including EVA, suffered a monetary crisis. The company incurred heavy losses due to this even though all airlines were trying to deal with this scenario, as well. Even in Taiwan, an airline like EVA, is completely at the mercy of oil prices for the continuation of the business. When survival is at stake, companies take drastic steps to counteract big losses, and that is what airlines had to do. To keep their company alive, EVA had to change the schedule of flights, and reduce staffs, in order to cut enough costs to remain in business.

This airline, EVA, is fiscally sound and continues to make profits and expand in the marketplace. Going from absolutely nothing to a market of international size is a very difficult task. The airline needed to secure their operations and coverage at home in Taiwan. By merging with other Asian carriers, they were able to accomplish what seemed to be impossible in regard to company growth and profits. However, they were able to begin expanding internationally while they worked on the domestic situation at home in Taiwan.

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