Author: Unknown
•2:19 PM
By Paul Long


If you have a passion for music, and want to have a career that includes it, you should prepare for a long, difficult road. Playing in a band is not the only option you have. You might have a great career behind the scenes as a concert promoter for instance. To make a success of this job, there are a number of skill sets you will have to develop. You have to become proficient at managing, marketing, logistics, and communicating. You will also have to become a media savvy entrepreneur.

Some promoters have college educations and others don't. Experts in the field say whatever your level of education, you must learn how to write. Most people aren't naturals writers, so that means taking courses in English grammar, vocabulary, and sentence structure. You have to be able to write great press releases. You must learn to write compelling copy. If you already love to read, you will be ahead of the game.

There are other skills you'll have to hone before you have any chance of landing a job promoting concerts. You could blog about the music and nightclub scene wherever you are going to college. You need to learn how to use a camera in a nightclub and what it takes to get good photos. You'll also need to learn the software that improves the quality of photos and makes them stand outs.

Successful promoters all agree that anyone who is interested in this business must first become a performer. You can take up an instrument or learn how to DJ. Whatever you decide, it is important to stick with it, so you will understand how the performers you book think and what is involved with putting on a show. You should be able to set up band gear and break it down.

When you start looking for a job in this field, you need a resume that is relevant. Managers say that blogs and writing samples are invaluable to them when they talk to a job candidate at the entry level. Candidates have to show proficiency with spreadsheets and graphics editing. It's important that job applicants be familiar with the music scene and have opinions about the promoters they admire and why.

Being detail oriented is a must in this kind of business. You must also decide the kind of promoter you want to be. Some promoters are known for the parties they throw. Others specialize in booking the hottest celebrities into clubs that want all the publicity that brings.

The most successful promoters made it a point to attend shows in all kinds of genres. They went to jazz clubs and operas. They also attended electronic dance music festivals and rock concerts. They watched what promoters did between sets, the fencing and security setups, and even the number of drinks the bartender poured during the night.

You will be surprised at the skills you gain along the way. You'll become an adept marketing manager and well as learn how to manage the vast array of volunteers needed for big events. If you love music and have a talent for knowing what audiences want, you have a chance at success.




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