The way we communicate and interact has been revolutionized by social media. Bloggers have been given a platform to achieve global influence. Personal style bloggers have become a real force over the past decade. The top fashion and lifestyle blogs are turning into successful businesses with some bloggers becoming celebrities who often feature in the media.

There are many reasons why people begin to follow a particular blogger. They often identify with the strong style sense of a particular blogger. Another reason is to lean more about trends and brands. Bloggers write reviews about products and followers trust their advice. It makes business sense for brands to work together with bloggers as they have a trusted, loyal audience. Some businesses use social tools to help them to identify the bloggers that would help them most to sell their products.

High end brands such as Louis Vuitton and Hugo Boss partner with them for marketing efforts. They use them as models in campaigns, ask them to do videos and even bring them on as design partners. The bloggers are often seen sitting in the front row at their shows.

Photographs often play a large part in a blog. These photographs need to be bright, clear, sharp and well composed to capture the most attention. Bloggers often have to become proficient photographers and use good equipment if they want to be really successful.

However, a blog consists of more than just some good photography. It has to offer good content and be written in such a way that followers relate. If it is too stiff and formal, containing little in the way of information, ideas and tips, people will easily find a more entertaining one to follow. Reviews of products are also found and these are often thorough and honest so they are trusted by followers.

Human beings have always told stories. In this computer age, blogging provides a new way to tell stories, to share with one another and to pass on lessons learned. No topic is off limits and there is always an audience, no matter how obscure it might be. For more mainstream topics, there are huge audiences who benefit from the interaction with one another.

Many of them revolve around the home and parenting as they are written by women for women. Cooking, organization, home decor, crafting, pregnancy, healthy eating and many other topics of interest to women are covered. They are often quite personal, giving readers an insight into the lives of the bloggers and their families. Styles vary considerably, with some being more serious and others lighthearted and full of humorous anecdotes.

Many of these bloggers start blogging as a hobby. Along the way, people begin to follow them and before long they have a community of followers. People listen to their advice and even purchase products recommended by them. Blogging opens up doors for those with many followers and presents them with opportunities to make their blog more than just a hobby. With time it is likely that more and more people will take advantage of being able to express themselves with a blog.