Television is one of the most engaging forms of media in the world. While the ways in which TV is watched have changed somewhat, there's no doubt that people like to tune in and see their favorite programs. With that said, I think that it's important to go over a new tool implemented by Twitter: TV Timelines. It's an interesting concept and it's one that should grab the attention of social media agencies across the board.
Mashable posted an article that spoke about how social media impacts the way in which people watch TV. Nielson released results of a study, which showed that 15% of viewers enjoy television more then there's some kind of social media channel at play. When this happens, communication about various shows can be carried out. By proxy, this helps people enjoy those very shows to greater degrees than they probably would have otherwise.
With these results in mind, it's no surprise that Twitter released TV Timelines. The way that you are invited to use this system is when you tweet out a show-centric hashtag in a message. Once you accept this invitation, you'll be able to benefit from a streamlined Twitter feed that'll show you not only other tweets but news about your favorite shows. In addition, everything is clean, meaning that the experience in question will be easier to read.
There's no denying the fact that second-screen experiences, in TV or otherwise, are pretty engaging. TV Timelines is Twitter's way of getting involved, as social media agencies can clearly see, and I am sure that users will take to it initially. It's just a matter of how much engagement is done after the fact, since there is a long-term picture to take into consideration as well. Hopefully success is not only reached but overseen by firms along the lines of fishbat as well.
TV Timelines, in my view, will be made or broken based on how much effort Twitter puts into it. By the looks of things, it has the potential to become a favorite tool amongst those who are not only social media savvy but enthusiastic about their favorite television shows. Wouldn't it be nice to have a feed featuring only relevant news an tweets about the programs they enjoy? This is what TV Timelines strives to do, on paper, and its execution will undoubtedly be observed for some time to come.
Mashable posted an article that spoke about how social media impacts the way in which people watch TV. Nielson released results of a study, which showed that 15% of viewers enjoy television more then there's some kind of social media channel at play. When this happens, communication about various shows can be carried out. By proxy, this helps people enjoy those very shows to greater degrees than they probably would have otherwise.
With these results in mind, it's no surprise that Twitter released TV Timelines. The way that you are invited to use this system is when you tweet out a show-centric hashtag in a message. Once you accept this invitation, you'll be able to benefit from a streamlined Twitter feed that'll show you not only other tweets but news about your favorite shows. In addition, everything is clean, meaning that the experience in question will be easier to read.
There's no denying the fact that second-screen experiences, in TV or otherwise, are pretty engaging. TV Timelines is Twitter's way of getting involved, as social media agencies can clearly see, and I am sure that users will take to it initially. It's just a matter of how much engagement is done after the fact, since there is a long-term picture to take into consideration as well. Hopefully success is not only reached but overseen by firms along the lines of fishbat as well.
TV Timelines, in my view, will be made or broken based on how much effort Twitter puts into it. By the looks of things, it has the potential to become a favorite tool amongst those who are not only social media savvy but enthusiastic about their favorite television shows. Wouldn't it be nice to have a feed featuring only relevant news an tweets about the programs they enjoy? This is what TV Timelines strives to do, on paper, and its execution will undoubtedly be observed for some time to come.
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