Photography started off as an exclusive, pricey hobby and profession only a few dabble in, with films as well as the whole darkroom affair something not everybody has ready access to. These times, of course, are long gone: digital photography has virtually waived the need for film and offered cheap and unlimited digital storage instead. Everyday, DSLRs get better and less expensive, and the Internet has made photography sensations overnight.

But not all photographers may feel too welcoming of this swift transition, but because this is today's new normal, everybody who wants to keep up would have to join in the bandwagon too. So if you take photos of weddings for a living, you would have to start marketing yourself online as well. Here are a few things you could do to keep up and stand out at the same time.

Set up a clean, minimalist website that will showcase your best work and let people contact you through email, phone, or through your photography studio. You need to invest in your own domain so you come off as professional, or else registering in one of those free blogging platforms will just look amateur. Update this website with your latest works to keep your visitors interested (nothing's worse than an online gallery that isn't updated). You may also incorporate a web-exclusive wedding albums to your service packages to draw your clients to your online gallery.

If you're a singapore wedding photographer, you can also set up your Facebook fan page as well as Twitter account in order to reach more potential customers on the Internet, as well as to keep your current and past clients up-to-date with your works. You would find that this is not only economical but also effective in keeping communication lines and project possibilities open. You could also utilise your social media accounts for Wedding Photography Singapore promo projects, like offering discounts to your Facebook followers or giving away prints and shoot sessions on your anniversary. All these are a good way to develop a community outside your studio.

Of course, do not forget the heart and soul of your craft: the personal interactions. Update your calling cards to include your website as well as Facebook fan page, and take time to present these to clients you personally meet. Consider your online presence a fantastic way to draw more people to your services!