Author: Unknown
•4:13 PM
By Tim McGarvey


Developing complex products or processes is supported greatly by the use of computer generated imagery (CGI) to create engineering animations during the design, test and marketing phases. The use of engineering animations is helpful when trying to explain complex processes, products or events in television and news programming or when a producer needs to explore a "fantasy" concept, such as a what-if scenario.

Engineering animations can also be used to design and build complex structures in 3D or to investigate mechanical engineering failures for use in litigation involving industrial accidents. Mechanical animations and technical animations are a logical choice, as CGI software uses mathematical formulas and logical sequencing, which allows things to be build to scale, down to the last detail. Creating realistic elements built exactly to scale helps eliminate error and can lead to product improvement prior to expensive prototyping. This can eliminate errors in design, and reduce costs later on in the prototyping stage. 3D artists can also model object and animate processes and scenes that cannot be seen by the naked eye, or that cannot be videotaped, such as molecular activity, medical devices inside the body, for example.

Information heavy stories for television involving mechanical failures that have caused disasters or accidents can be enhanced with 3D graphics such as these because it helps viewers understand what happened quickly and clearly. They can also be used when conducting accident or engineering failure analysis. Engineering animations are create using special software, which builds exact replicas of structures or machines and then can be used to look at complex issues such as load distribution or stress evaluations.

Engineering animations covers a broad spectrum, from product and conceptual animations to process animations, training animations, medical devices and processes and architectural and design. Conceptual animations can support product designers as they evaluate product concepts and explain new products to investors, or for internal research and development funding. Product development is costly and if a product can be streamlined or improved in the 3D design stage, the prototype phase will be more successful.

Product marketing can be greatly enhanced by these types of animations as they can be used to highlight unique details, or to explain complex information to an audience. It has been shown that visual aids such as 3D animations of complex products or information increases viewer retention, which is a plus when producing video productions, television series, training materials or when presenting at trial.




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