One of the top gambling companies in the world is 888, there is a lot to their franchise, it is huge. We will now look more closely at them and speak about what it is that makes them so popular and what they have to offer.

For a start, there is a very smart marketing department within 888, and as a result they have top search engine rankings everywhere. You will always find them at the top of the rankings for casino, poker and bingo related terms which is the first key to their success.

Now let's look specifically at what they offer. Firstly, they have their online casino which is fairly unique. This is due to the fact that lots of their competitors use Microgaming and Playtech software, but 888 use a totally different platform altogether.

They also have their poker site which is amongst the top 5 online poker rooms. It's a great place to play poker online and this is because of how popular it is. Poker sites are driven by the amount of players they have, so there will be more games running if there are more players there.

They have a sports betting site as well, this is the only side of their franchise that is not as popular as their rival's. They're still a bit behind Bet365, Ladbrokes and William Hill in terms of popularity and there are a few reasons for this. Firstly, these three brands have more aggressive TV advertising campaigns and have a big high street presence.

They have a bingo site too, I don't really understand the name - 888 Ladies as you do not need to be a lady in order to sign up. However, don't be put off by this unusual name, as they are one of the best bingo sites out there, for multiple reasons.

Firstly, there is a welcome bonus of 200%, along with a reload bonus of 50%. You will also get a no deposit bonus of 5 upon sign up, this can be used for getting a feel for the site more. They're also the best bingo site for guaranteed jackpot games with thousands of pounds given away every single day.