Author: Unknown
•6:59 PM
By Bob Oliver


During the course of this week, E3 will unfold and to say that it is a highly anticipated event would be nothing short of an understatement. It is when people who love tech - whether it is in regards to video games, computers, or what have you - can come together and enjoy the plethora of news offered by companies. However, how exactly can an Internet marketing firm look at E3? What is the value behind this event, specifically, and why do so many people get excited about it even after its first showing in 1995?

For those who are unaware, E3 is viewed as the greatest platform for companies to announce new projects or expand on previously announced software. What this means is that not only will companies gain traffic because of said news but it is easy for customers to become more confident in certain products. Maybe someone was thinking about picking up a certain game but did not know as much about it. E3 is the time to sell that individual on the product.

Is the event known as E3 still as noteworthy as it once was, though? I'd like to direct you to 1995, when E3 made its debut before it went on to become the monster of sorts that we know it as today. During 1995, social media was very much a young concept and, as a result, Facebook and Twitter were not available. What this meant was that if companies wished to distribute news, they needed other platforms to do so. E3, for them, was the most important platform of all.

This isn't to say that E3 is worthless, though, as firms like fishbat can attest to the fact that it still attracts attention. Those who are fans of certain companies will hope that they arrive at the event because they know exactly what to expect: the best news that will generate the most hype. Even companies that do not hold press conferences would be foolhardy not to have some sort of presence. In fact, an Internet marketing firm can tell you that presences have been dwindling with certain companies.

I'd like to direct attention towards Nintendo because this will be the second year in a row that the company does not hold its own press conference. Instead, Nintendo will take to the Internet for the purpose of distributing news, thereby distancing itself from what the mainstream has considered the norm for E3. However, given the fact that the Internet is a platform with an audience to consider, this may be the best move for the company. Nonetheless, Nintendo will still be at E3, which shows that this particular event will not be overlooked anytime soon.




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