Author: Unknown
•9:54 PM
By Nick Durso


Many hip hop artists start at an early age. In order to be able to stick around and not be a "one hit wonder," artists need to focus on music as a career. Some artists only have one song and we never hear from them again.

Only a few rappers understand this concept. In order to build a brand and longevity, hip hop must be your life. You must have an entrepreneurial mind set to grow. Some artists just have the music side down 100%. That is why you need a team. The ones who are the true entrepreneurs are the artists who put the money they make back into their brand. Let's talk about some New York rappers that know this concept.

If you are a New York music lover then you already know who 50 Cent is. 50 is one of my favorites. He was born back in 1975 and started rapping at a young age here in Jamaica, Queens. He has since won many awards and been recognized as one of the most influential hip hop artists of our time. 50 Cent has been in movies, owns the Vitamin Water Company, and is a legend to all New York music lovers. He has won a Grammy Award, Billboard Music Awards, plus more.

Another artist that has been doing a lot of similar things like 50 Cent is Jay-Z. Another New York City music loving artist is from right here in Brooklyn. Even if you do not listen to hip hop the name Jay-Z rings a bell. Jay-Z has been around the NYC realm for some time now. Both Jay-Z and 50 Cent share many business similarities as well as hip hop similarities. In order to build a brand both of these rappers understand that the music tells the story, and the businesses support that story. I once read "The poor and the middle class work for money. The rich have money work for them." -Rich Dad, Poor Dad.

Jay-Z and 50 Cent are two prime examples of this phenomenon. Jay-Z is worth a little under a Billion dollars. With over $500 Million dollars, Jay-Z is a successful entrepreneur. From creating music, to living their lives to the fullest, to working hard, both of these NYC rappers understand the business side of hip hop. Any New York City music lover knows these two people and I would hope agrees with me from a business standpoint.

New York City is a very difficult place to get ahead. For these two individuals they have exceeded their expectations and goals by becoming the best. Hopefully we begin to see new hip hop artists follow their footsteps and become just as successful entrepreneurs as Jay-Z and 50 Cent.




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