•4:01 PM
Aimed at the young adult market, relative newcomer to the fashion industry Diesel hasn't taken long to make some fairly serious impressions on the fashion market. With its strong, bold and fashion forward designs, Diesel has quickly made an impression on the youth crowd bringing an element of modern design and technology straight into the fashion market.
When it comes to selling a brand, the marketing campaign can be one of the most crucial aspects of any company's promotional campaign and Diesel has been drawing in fans right across the world for its partnerships with some of the most powerful and well-known companies in the world. Two of the main partners that the Diesel brand have worked with over the last few years are the Sundance Film Festival and Sony.
The Diesel-U-Music contest was one of the first promotional ideas developed by the brand and in 2011 will see its 11th year of competition. Designed to attract the same youthful market that it hopes will purchase its designs, the Diesel-U-Music contest also offers young artists the opportunity to break out into and perform in the wider market.
In past years artists such as Mylo, The Terror Pidgeon and The Cool Kids have all taken part in the festival and have gone on to become incredibly popular acts right around the world.
Another of Diesel's big marketing campaigns was a tie-up with large international brand Sony. The marketing campaign involved Sony selling items of the Diesel range through their online social networking site Playstation Home. Most of the money raised through these sales went to charity with Diesel nominating OTB (Only The Brave) as the charity of choice. Only The Brave helps to provide infrastructure to poorer families right across the globe. Providing these communities with shelter, clean food and drinking water as well as doctors and education for the children.
When it comes to selling a brand, the marketing campaign can be one of the most crucial aspects of any company's promotional campaign and Diesel has been drawing in fans right across the world for its partnerships with some of the most powerful and well-known companies in the world. Two of the main partners that the Diesel brand have worked with over the last few years are the Sundance Film Festival and Sony.
The Diesel-U-Music contest was one of the first promotional ideas developed by the brand and in 2011 will see its 11th year of competition. Designed to attract the same youthful market that it hopes will purchase its designs, the Diesel-U-Music contest also offers young artists the opportunity to break out into and perform in the wider market.
In past years artists such as Mylo, The Terror Pidgeon and The Cool Kids have all taken part in the festival and have gone on to become incredibly popular acts right around the world.
Another of Diesel's big marketing campaigns was a tie-up with large international brand Sony. The marketing campaign involved Sony selling items of the Diesel range through their online social networking site Playstation Home. Most of the money raised through these sales went to charity with Diesel nominating OTB (Only The Brave) as the charity of choice. Only The Brave helps to provide infrastructure to poorer families right across the globe. Providing these communities with shelter, clean food and drinking water as well as doctors and education for the children.
|
0 nhận xét: