Big TV is back with a new look. It has Enhanced and optimized its user experience in areas of Design, Navigation, Usability, Functionality, and Content.
The new site comes with a fresh look with free-flowing white spaces and fluid interactions. The new navigation interface adopted is simplistic and intuitive. Its objective is to increase the average time spent on their site.
The content is aimed to provide enough info to category explorers to turn them into BIG TV customers while converting existing BIG TV customers into complete loyalists & advocates.
Their clear agenda for the site revamp was to use it as an effective marketing tool to garner new customers as well as to promote their VAS to existing customers. The site achieves this by clearly directing 'seekers' vs. 'users' into separate sections.
Interested customers can now order a new BIG TV connection online. This is in association with their online partners www.letsbuy.com. Various spaces have also been allocated both on the home page & in the inside pages to up sell VAS offerings to existing customers.
The new site's launch has been strategically timed with the launch of Reliance BIG TV's HD DVR service to take their brand quotient to the next level and give it a fillip in the influential space of internet advocacy.
The Big TV site is coming up with some other applications like Product Calculator/Comparator which will be a clincher, helping customers to completely demystify the packages and letting them create their ideal channel package.
The second application will be a program guide which will enable HD DVR users to schedule recordings online. The final application will be a store locator which will Help customers to find a Demo Zone/Retail Store closest to them via State+City drop downs
The new site comes with a fresh look with free-flowing white spaces and fluid interactions. The new navigation interface adopted is simplistic and intuitive. Its objective is to increase the average time spent on their site.
The content is aimed to provide enough info to category explorers to turn them into BIG TV customers while converting existing BIG TV customers into complete loyalists & advocates.
Their clear agenda for the site revamp was to use it as an effective marketing tool to garner new customers as well as to promote their VAS to existing customers. The site achieves this by clearly directing 'seekers' vs. 'users' into separate sections.
Interested customers can now order a new BIG TV connection online. This is in association with their online partners www.letsbuy.com. Various spaces have also been allocated both on the home page & in the inside pages to up sell VAS offerings to existing customers.
The new site's launch has been strategically timed with the launch of Reliance BIG TV's HD DVR service to take their brand quotient to the next level and give it a fillip in the influential space of internet advocacy.
The Big TV site is coming up with some other applications like Product Calculator/Comparator which will be a clincher, helping customers to completely demystify the packages and letting them create their ideal channel package.
The second application will be a program guide which will enable HD DVR users to schedule recordings online. The final application will be a store locator which will Help customers to find a Demo Zone/Retail Store closest to them via State+City drop downs
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