Author: Unknown
•2:40 PM
By Dorothy Foster


In order to appeal to the market well, it is always wise to enlist the help of expert voice over artists. Such are easier to hire on a temporary basis depending on the type of commercial that one needs to be shot and aired. Several qualities identify the experts of this art since many individuals can be accessed but only a handful are true gurus. The following are the attributes of a great freelance voice actor for commercials.

Clarity. This is a crucial aspect since it involves the manner in which the artists are able to speak in an audible way. They need to be clear in a way that they can be understood and as such will deliver the intended message appropriately. Without being clear, then it would be possible for them to appeal to any audience. It would then be impractical to enlist their services.

A flexible individual should be sought. There is a very huge need to ensure this factor for any person who is sought to do this form of work. Numerous qualities are crucial, but flexibility has a huge essence as it enables them to switch with the change in roles. The adverts that they have to be featured in will adjust from time to time, and as such the characters will have to change. A person that can switch effortlessly is the best to hire.

Impeccability in enunciation. This trait refers to the ability of an artist of this kind to make all the pronunciations in the desired manner. The essence of this trait is in getting to make out certain content in the way that it can appeal to the intended audience. Commercials should be designed to target a specific audience and it is always practical to shoot it in the manner they live and talk. They will then identify more with the advertisement and hence its essence will be more.

The ability to voice act. This quality is critical too when seeking artists that can act as voice-overs in various commercials. All the acting they do needs to be natural so that it can flow smoothly. This means that one should look for talented individuals that will perform to the best of their abilities.

Pacing capabilities. The ability to deliver the proper rhythm and tempo is crucial. In the main, this entails having to sound in a manner that captures the audience and can then be applicable in any advertisement. They should know how to breathe and speak appropriately in line with the context of the advertisement.

Humility. This is an essential characteristic of any individual who does such work. Actors will only get to achieve the desired results if they can remain committed to doing the proper work. This includes when an artist is immensely successful in the industry and has a strong reputation. They should not be intimidating to enhance proper working relations with clients and other artists.

Persistent and consistent. The critical need for verifying this quality is to get people that will deliver the desired results at all times. They as such should never deviate from their pattern of perfection.




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