Concerts are a fine way to give a live performance to an audience. These can be arranged in different ways and different settings. They provide the opportunity to showcase what you have to your target audience. It is an opportunity that must be well utilized. The support of a concert promoter is very handy when it comes to the success of a concert. A lot goes in the preparations and it is only sensible that the concert is well attended.

Considering what the professional does would make it easy to understand the value they bring in. They are the ones who inform the public about the planned live performance. They draft all the advertisements and marketing tools that will be used to inform about the performance. They realize that they need to send out this information in a way that the public will want to attend and thus buy the tickets that are on sale.

Their main responsibility is to ensure that the event is successful. The success of a concert is when it is well attended and the performance is well done. To perform well, the artist needs to have ample time to prepare. This will happen when they focus on their performance and not on the logistics of that function or concert.

They will need to take charge of the venue bookings, arrangement or set up. This may mean making several visits and discussions with the owners of the venue. They in effect would promote both the venue and the performance. They need to understand what goes into this planning so that they stay on top of all arrangements.

As you have noted, the job of a music promoter is not easy. It requires a lot of coordination and planning. Besides the formal education, they also need soft skills like negotiation, teamwork, attention to detail and organization. They need to bring in all these to ensure the event is well planned and booked as anticipated.

They also must know how to deal with people. Consultation back and forth is necessary, with the venue owners, the artist and all the stakeholders involved. This has to run smoothly for the overall goal of a successful top performance. The professional gets the views of all those involved and uses the same to make logical decisions.

When a concert fails, the blame is put on the promoter and not the artist. Consider why. Promoters technically handle all the logistics. He identifies the best venue, suggests best timing and markets the whole event. He only consults with the artist on a few issues like dates. If anything goes wrong, they will be held accountable.

They also take care of the performer. They arrange his travel and lodging at the venue. They do everything possible so that the performer is relaxed and able to give their best performance. The promoter also arranges the logistics for sound checks and determines the duration of the performance.