Author: Unknown
•7:45 AM
By Diane Rogers


A person has to have quite a number of things in order to survive. These things are generally referred to as the needs and requirements of people. They tend to vary from one person to another. The basic needs however are constant and they include food, clothing, housing and medication. People wear clothes for different reasons. These include protection, identification and fashion among others. When selling plus size dresses Atlanta, several promotional techniques can be used.

Marketing techniques work best when dealing with a particular category of people. This seller should analyze his or her market and choose a particular segment. Having an ideal customer to sell these goods to makes it easier to design your marketing tools. The idea here is to reach as many people as possible while minimizing costs. When a business incurs minimal costs, competitive pricing becomes easier. Flyers can serve this purpose quite well. The entrepreneur should choose a specific area where he or she intends to sell these dresses. Create brief and attractive flyers and put them into the mailboxes of these people.

Posters have also proven to be quite effective in getting the message across to customers. This is as long as one makes the posters sensibly visible and with detachable tabs that indicate discounts. It especially works well when the community has a dashboard for sharing information. Public spaces, supermarkets and malls usually provide such free space for advertisement and announcement purposes. Vary the color of these posters for follow up purposes.

The individual can also use value addition techniques such as guarantees, point cards, referral rewards and discounts for clients who make several purchases. This method is quite effective for both goods and services. Value addition helps a business to increase customer satisfaction and widening the gap between you and your competition. The provided benefits should be highlighted to capture attention of customers.

Referral networking is another common method in the business community. Businesses tend to refer customers to other businesses in case they do not have the required commodities. Do not keep a client waiting when you can refer him or her to the next dealer. Customer referrals are applicable when the shop is offering discounts or other offers. This form of networking can be used to generate a lot of business for an entrepreneur.

It is also very important that this seller seeks feedback from customers. When you sell a good or service to a customer it is important you get to know how they felt about the transaction. The person should design questionnaires and distribute them among clients. Knowing how customers feel about your products will help your business to develop.

The most unpleasant of all these methods is the use of cold calls. The seller places direct calls to several customers convincing them to purchase the products on sale. Despite its unpleasant nature, the method is quite effective in meeting objectives.

Advancements in technology have also influenced this activity. Instead of wasting so much time and other resources on planning, people simply use their smart phones to post messages via various social media sites over the internet. This is the most effective marketing tool in recent times.




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