Once you have been shooting for quite some time, you might decide to go commercial with your photography. Commercial shooting is quite an exercise that should be carried out meticulously. This is because your performance can either attract more clients or scare them away. You could be interested in becoming an advertising photographer. This makes it necessary to brace yourself for some form of resistance since this is not an easy field. However, you can use the following ideas to give you an edge in the field.

To begin with, you need to have the right tools. For instance, there is a need to learn how to use photoshop as a tool. This software will enable you to alter your photos to fit the needs of your clients. Also, invest in a professional camera, stands and props. All these come in handy when you want to come up with appealing photography that will sell you out.

Armed with the righ tools, it is time to market your services. Those in need will only hire professionals they are confident about their skills. In this case, you have to work harder to make clients notice you. This is your only way to get your work known by prospective clients.

You could begin by working for free just to get the desired exposure. Think about a charity organization within your area where you can volunteer your photography skills anytime they have an event. Ask them to allow you to offer your services for free. When you came to the event share your business cards and network with people as much as possible.

Create a website detailing your service. Make sure to a pop up feature that prompts anyone who visits your websites to key in their email address. After which the client is guided to a free download pdf file which has fine details of your business. Thereafter, use this address and send a personal email to each person persuading them to consider your shooting business in future.

You can also come up with a stamp showing details of your business. In this case, consider stamping every photo at the back. You can stamp with captivating words to emphasize your business. Those viewing the photos will always have a way to contact you should they be interested in your work.

On the same breath, try old school methods of marketing such as sharing as many business cards as possible as well as getting contacts from potential clients in an event you attend. Be ready with your cameras to take photos of the proceedings for display. Immediately after the event, you may pitch a tent somewhere strategic and stick some of the photos to let the potential clients see the quality of your work.

Also, you can identify some of your friends who have offices in strategic location and request them to have your well designed, customized and adorable photos stuck on their office walls for free. On those photos, put a sticker which shows the price of the photo and your contacts as well. Their customers will get in touch with you should they be interested in your work.