A term that can literally be translated from the French as sewing or dressmaking has come to mean so much more. When the French word haute is placed in front of it, it refers to an excellence in the making of garments. Couture fashion is often made largely by hand and great attention is paid to every detail. Exclusive clients expect a perfect fit for the prices they are prepared to pay.
Bespoke garments were considered a necessity for high-class Parisians in the 19th century. They wanted to make sure the garments they wore set them apart from other women. There is still an opulence and exclusivity that surrounds the label and it can only be used by a select number of designers who have to meet the standards.
They are required to fulfill certain conditions such as belonging to a particular syndicate in Paris and having 15 or more employees. Day and evening wear collections of 35 outfits or more have to be presented twice every year. Some of the top designers who belong to the syndicate are Christian Dior, Chanel, Elie Saab, Jean-Paul Gautier and Pierre Cardin.
In making these garments, the designers use exquisite fabrics such as cashmere, leather, fine wools and silks. Great attention is paid to cutting and fitting the garment for a special client. After this, many hours are spent creating it and a number of people may work on a certain garment at one time. Some garments are created specifically for models to wear as part of a collection.
Service, originality, workmanship and the quality of the materials used means that these garments command very high prices. In fact, only the very rich can afford them. Not many sales of such garments are made in a year and so the fashion houses have to look for other ways to make money. One may wonder why they continue to make them. The answer lies in the amount of publicity and media attention that is attracted by the shows and the high profile clients.
Ready-to-wear ranges are sold in department stores and boutiques. These garments reflect the signature looks of a particular brand without the extremely high price tags. They still offer good quality and style at more affordable prices. It is these garments as well as accessories like hats, bags, jewellery and perfumes that generate the money for the brand. Huge volumes of such items are often sold.
People look to the top designers to introduce changes in fashions. Each season they come up with new looks for their collections. They present these collections at shows held in Milan, New York, London and Paris. The latest fashions are revealed and the brand receives much publicity. Fashion bloggers, journalists and TV reporters as well as many celebrities attend such shows.
One has to wonder why the system keeps going as it has little financial benefit. The answer lies in the longer term benefits. Such garments raise the brand image and help to promote interest in their ready-to-wear collections. Those who can afford the garments consider them worth the price for the exclusivity they offer and the privacy afforded to them by the system. Others happily purchase ready-to-wear garments and accessories that still offer good quality and a particular look but without the hefty price tag.
Bespoke garments were considered a necessity for high-class Parisians in the 19th century. They wanted to make sure the garments they wore set them apart from other women. There is still an opulence and exclusivity that surrounds the label and it can only be used by a select number of designers who have to meet the standards.
They are required to fulfill certain conditions such as belonging to a particular syndicate in Paris and having 15 or more employees. Day and evening wear collections of 35 outfits or more have to be presented twice every year. Some of the top designers who belong to the syndicate are Christian Dior, Chanel, Elie Saab, Jean-Paul Gautier and Pierre Cardin.
In making these garments, the designers use exquisite fabrics such as cashmere, leather, fine wools and silks. Great attention is paid to cutting and fitting the garment for a special client. After this, many hours are spent creating it and a number of people may work on a certain garment at one time. Some garments are created specifically for models to wear as part of a collection.
Service, originality, workmanship and the quality of the materials used means that these garments command very high prices. In fact, only the very rich can afford them. Not many sales of such garments are made in a year and so the fashion houses have to look for other ways to make money. One may wonder why they continue to make them. The answer lies in the amount of publicity and media attention that is attracted by the shows and the high profile clients.
Ready-to-wear ranges are sold in department stores and boutiques. These garments reflect the signature looks of a particular brand without the extremely high price tags. They still offer good quality and style at more affordable prices. It is these garments as well as accessories like hats, bags, jewellery and perfumes that generate the money for the brand. Huge volumes of such items are often sold.
People look to the top designers to introduce changes in fashions. Each season they come up with new looks for their collections. They present these collections at shows held in Milan, New York, London and Paris. The latest fashions are revealed and the brand receives much publicity. Fashion bloggers, journalists and TV reporters as well as many celebrities attend such shows.
One has to wonder why the system keeps going as it has little financial benefit. The answer lies in the longer term benefits. Such garments raise the brand image and help to promote interest in their ready-to-wear collections. Those who can afford the garments consider them worth the price for the exclusivity they offer and the privacy afforded to them by the system. Others happily purchase ready-to-wear garments and accessories that still offer good quality and a particular look but without the hefty price tag.
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