I recently came across a very cool article that discussed the direction of purchasing in the fine art industry. It touched on some major changes that were occurring and hinted at what the future of art would look like. It was a very eye-opening read from the NY Times about the direction of e-commerce in relation to fine art. It touches on the hesitations associated with the online purchase of fine, expensive artwork and predicts a shift in this mentality.

It is not a great surprise that fine art has not dominated sales via the Internet like music and books. The business of fine art investments asks much more of a consumer than a few dollars from their pocketbook. The financial aspect is quite possibly the leading reason behind art's delayed reaction to the business of e-commerce.

However, the upcoming generation has shed their parent's ideals on what it means to make this investment. They no longer require an in person observation before they are willing to go through with the purchase.

The next generation brings about a whole different mindset than that of their parents. They are more apt to make these expensive online purchases without viewing the artwork first hand. Having grown up with the Internet, there is a trust and comfort level that is brought about, setting the new standard for the purchase of luxury goods. They are loyal to the simplicity of acquiring goods through a few simple clicks. There is no longer a commute and excessive time spent. It is an efficient means of researching and acquiring that which young investors desire.

This appears to be a trend that is right around the corner, as young investors being to invest their wealth. So, get ready art world! It looks like there will be some major changes in the way we view and purchase art.