Author: Unknown
•9:41 PM
By Lyndon Zema


The use of promotional gifts is a valuable addition to any company's marketing campaign. Consumer studies have revealed that customers are more influenced and likely to buy from or deal with a company by being presented with useful items bearing its name and logo than by simply watching or reading an advertisement.

There is an overall higher return on the investment of purchasing promotional items, than for any other marketing tactic. In one study of consumer behavior, over half of those surveyed revealed that they had later done business with at least one company that had presented them with a promotional product at an earlier date. Not only is this strategy more effective, but it is also considerably cheaper than costly media campaigns.

There are a wide range of items companies can choose from to promote their business. Some of these are more useful and than others, so it's important to select those which are somewhat original and ideally they will tie in with the specific nature of the business.

Some companies make the mistake of buying up the cheapest items, but this is not advisable since these are more likely to be of less value to customers and may very well end up being thrown in the garbage, which completely defeats their purpose. Choosing items to represent the company that are in some way connected to the rest of the company's marketing campaign and what they are selling is most effective.

Some of the most popular choices in promo products include pens, cups, hats, and t-shirts. If a company is looking to build brand loyalty, it can be effective to select items such as binders or calculators with the company name and logo. When trying to establish a name for one's company in the marketplace, it's best to give out a unique and memorable item that is different from the rest.

Promotional products can be grouped into "common" and "specialized" categories. The common items are typically handed out at the office following a meeting, while specialized items are those which are given out at trade shows or to a particular niche group of customers.

Prices of purchasing promotional gifts vary and are largely based on which type of items they are. Establishing a solid relationship with a quality supplier who values their clients and offer fair rates for buying in large quantities is important. Many merchants will also honor repeat purchases with additional discounts.




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