New Cars: The pride of a car dealership are always the new models. These cars show the latest developments of their make and they are considered the expert for their make. There is also no direct competition other than other franchise dealers.

You can also use video to showcase your entire inventory of used vehicles. Most dealerships sell far more used vehicles than new, so it's a logical step to provide video features that give all the information about the used vehicles available on your lot. This makes it easy for potential customers to shop online at their convenience and improves your chances of turning over your used car inventory much faster.

Show off specialty vehicles. Many people are intrigued by unique vehicles-like hybrids or custom cars. Videos showing and telling about specialty vehicles would be very popular with viewers and draw a lot of attention to your website.

Feature a specific vehicle. You can do a video that shows and tells all the details and features of a single vehicle. You can be very specific and get really great close-ups. You can showcase the interior and exterior, motor, tires, trunk space, and all the selling points of each vehicle.

On the other hand, you could also create a video that showcases several different vehicles. Perhaps all the vehicles would be made by a particular manufacturer and show their list of new offerings. Or the video could compare and contrast similar vehicles-i.e., sedans or sports models-produced by different manufacturers. This can really help consumers reach wise decisions about the vehicles they most prefer prior to coming to your dealership.

Another great way to use video on your dealership's site is to do a walk-around video. Basically that involves taping one person (pick someone with a great personality and "stage presence") as they show and talk about a vehicle. It could include the person opening the hood and talking about all the great attributes of the engine and the power this particular vehicle has to offer. Or it could be centered more on the person getting behind the wheel and showing how to use all the different controls and features and then taking the car for a test drive.

Similarly, you could also do a multi-person walk-around video. This would involve a similar presentation delivered by several different people at the dealership. For instance, the sales person could take a test drive of the vehicle while the service manager could talk about the great warranty the vehicle comes with and a mechanic could focus on what a powerful motor the vehicle has under the hood. The finance manager could even talk about how simple and easy it is to apply for financing and get an answer the same day.

Dealership introduction. A video is the ideal way to show and tell potential new customers all about your dealership-before they even step onto your lot. You can show them what you have to offer, featuring your waiting area, play space for children, free coffee when you come, how clean your service department is, and more.

Promotions and event publicity. Whenever you run a special promotion, a sale, or sponsor an event, you can create a video about it. This is a great way to generate buzz and excitement in advance. When the event is over, take the video off your site and replace it with new, more current material.